In May of this year, a very interesting situation actually emerged in the domestic drama market.
The three dramas, "Rainy Night Bell," "The Protagonist," and "Family Business," correspond to the three core directions of current Chinese dramas: martial arts detective stories, literary realistic dramas, and female-centric historical dramas.
More importantly, they all have one thing in common: none of them are "hollow projects" that simply rely on traffic to generate buzz.
In terms of production team, platform configuration, and market expectations, these three dramas are clearly key projects in today's domestic drama market. Therefore, to some extent, they represent a head-on collision of different approaches to domestic dramas.

The most discussed topic is obviously "Yu Lin Ling".
Its greatest advantage is actually its "scarcity".
In recent years, there have been fewer and fewer truly serious martial arts dramas. In particular, traditional martial arts dramas that focus on ensemble casts and detective stories are almost becoming a blank genre in Chinese television.
And "Rainy Night Bell" just so happens to be produced by Daylight Entertainment.
This means that audiences will naturally have higher expectations for it. After all, in many people's eyes, Daylight Entertainment has established a stable perception over the years—at least in terms of production quality and overall texture, it is usually not too bad.
Yang Yang's portrayal of Zhan Zhao is seen by many as his most crucial transformation attempt in recent years.
The biggest controversy surrounding Yang Yang in the past has always been clear – he's too "aloof".
Whether it's historical dramas or modern idol dramas, he often pays too much attention to his posture and camera presence, which makes his characters lack a real sense of life and emotional flow.
However, in the content released so far for "Rainy Night Bells", it is clear that he is actively "restraining" his performance this time.
Especially in the scenes of Zhan Zhao in black, the rainy night scenes, and the fight scenes, his overall demeanor is noticeably more imposing and has a stronger sense of the martial arts world than his previous costume dramas that were simply about looking cool.
Moreover, the smartest thing about "Rainy Night Bell" is that it did not portray Zhan Zhao as a "great, glorious, and righteous knight-errant" in the traditional sense.
It emphasizes the characters' struggle between loyalty and rules.
This direction actually suits Yang Yang very well.
Because his natural demeanor has always been one of coolness and restraint. His past problem wasn't that he was unsuitable for period dramas, but rather that he too easily portrayed characters as "idols." However, if the character inherently carries a sense of repression and long-term self-restraint, then his coolness can actually become an advantage.
In addition, Huo Linglong, played by Zhang Ruonan, is also a character that viewers are relatively looking forward to.
In recent years, Zhang Ruonan has actually been gradually shedding her past image of simple youthfulness. Huo Linglong in "Rainy Night Bell" is no longer the traditional ancient costume drama heroine waiting to be saved, but a character with a clear sense of chivalry and initiative.
Therefore, what this drama is truly worth looking forward to is not just the chemistry between the main characters, but whether the relationships between the characters and the overall atmosphere of the martial arts world can actually be made believable.
Of course, the risks of "Rainy Night Bell" are also obvious.
The biggest fear for martial arts films these days is "hollowing out."
If the action scenes lack a sense of real power and the pace of the investigation is not sustained, then even if the atmosphere is strong in the early stages, it is easy for the show to quickly decline after a strong start.
In comparison, "The Protagonist" is the most "stable" of the three dramas.
Because from the very beginning, it wasn't designed according to the logic of creating viral hits.
With the Mao Dun Literature Prize IP, Zhang Yimou as producer, Zhang Jiayi at the helm, and the Qinqiang opera theme, this configuration already determines that "The Protagonist" is more focused on word-of-mouth and awards than on short-term trending topics.
The true core of "The Protagonist" is actually "the fate of the characters".
It doesn't simply tell the story of a strong female protagonist's rise to power, but rather the ups and downs and struggles of opera actors throughout an entire era.
The casting of Liu Haocun as Yi Qin'e was indeed quite controversial at first. Many people worried that she was too young and lacked the temperament to truly carry the weight of the era.
Objectively speaking, Liu Haocun's natural vulnerability is actually quite suitable for Yi Qin'e.
Because this character is not a sharp-tongued person, but someone who lives a life of long-term repression, forbearance, and silence.
Judging from the training content and Reuters' reports, she has indeed put in a lot of effort this time.
Whether it's the Qinqiang opera style, the dialect, or the changes in temperament brought about by the age span, it's all significantly more complex than the simple youthful roles she played in the past.
The biggest advantage of "The Protagonist" is actually its cast.
With a cast like Zhang Jiayi, Qin Hailu, Dou Xiao, and Wang Likun, the show naturally gains a sense of depth and realism.
Therefore, it may not dominate the trending searches every day like popular dramas, but it is likely to become the one with the strongest lasting positive word-of-mouth after its release.
As for "Family Business," it is the most typical "platform drama" among the three.
Women's growth, family relationships, business battles, intangible cultural heritage... these are almost all the elements that platforms favor most today.
What's really smart about Yang Zi is that she's no longer stuck in the simple sweet girl image, but is clearly starting to move towards the direction of a "career woman".
After "The Beauty of the Country", she has gradually developed a stable national-type ancient costume heroine temperament.
"Family Business" revolves around the Huizhou ink industry, which naturally creates a sense of cultural atmosphere.
Compared to typical palace intrigue dramas, this series places greater emphasis on how women find their place within traditional industries and family rules. Therefore, its overall tone is more substantial than that of purely romance-themed period dramas.
In addition, Han Dongjun has become an unexpected and anticipated part for many viewers.
Because he always carries a somewhat old-fashioned, vintage feel, he is very suitable for works with a traditional industry background.
His pairing with Yang Zi is not the typical industrialized sweet romance couple route nowadays; instead, it's more like a relationship between adults growing together.
However, "Family Business" is also the one most likely to fall into a cliché among the three dramas.
There are already too many historical dramas about women's growth these days. If the later episodes revert to the standard template of "business + romance + triumph," then it's easy for it to lose its truly unique appeal.
Overall, these three dramas actually hit different directions in the domestic drama market.
"Rainy Bells" is betting on the revival of martial arts and atmosphere;
The protagonist is gambling on its literary merit and the depth of its characters;
"Family Business" is betting on the platform's most mature and stable route for major dramas.
If we only consider the stability of word-of-mouth, "The Protagonist" is obviously the safest; if we talk about the easiest way to become popular in a short time, "Rainy Night Bell" has the biggest advantage; and in terms of the potential to become a hit on the platform, "Family Business" is probably still the most like a "national hit drama".
